Kolding Kulturnat 2012 Poster

I’ve made a typographic layout of the title “Omveje & Genveje” (Translation from Danish: “Detours & Shortcuts”) and played around with the three dimensional expression, transforming each letter into an individual construction/building. The yellow route flowing in and out between these “buildings”, is the visual representation of Detours & Shortcuts, and at the same time, it helps connect the individual buildings, as well as leading the eyes down through the poster in a playful way. This labyrinth like constellation encourages the viewer to explore and try out alternative routes.

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