Category: Digital Marketing

Digital marketing refers to the use of digital channels and technologies to promote products or services. It encompasses various online strategies and platforms, including social media, email, search engines, websites, and mobile apps. The primary goal of digital marketing is to connect with potential customers where they spend most of their time online, using tactics such as content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email campaigns. Digital marketing allows businesses to analyze and measure their efforts through metrics and analytics, enabling them to optimize their strategies effectively. Overall, it is a crucial component of modern marketing that leverages the internet and electronic devices to reach and engage audiences.