Final logo :)

This is the final logo for our company “barq” – a hand made logotype, and no it’s NOT a joke this time, hehe :p

We’ve settled for a wide slab serif at the bottom and less wide at the top. This is inspired by the shape of trees, which is also wide at the bottom, and as you climb up the tree the with decreases. Overall this should leave the viewer with the impression that the logotype quite grounded, as the weight is concentrated at the bottom.

Also, we want the logotype to communicate an organic vibe. This is especially visible around the a and r in the way the letters are formed – sort of like branches, veins or what have we.

The overall weight is rather bold, which makes the logo useful for carving in wood, physical models and other creative things we’ll think of :)

I must say, it’s great to finally have a vectorized and final logo to play around with – a logo that both Anders and I are very satisfied with. I hope it’ll be well received by others as well :)

This entry was posted in Afgang 08, Designskolen Kolding, Grafisk Design. Bookmark the permalink.

10 Responses to Final logo :)

  1. Nikolai Lander says:

    Med risiko for, at I river hovedet af mig,
    så synes jeg sgu at stammen på B og Q er for kort. :S

    Glæder mig til Indy-Barq-Jones-turen! Da da da daaaaaa, da da daaaaaa!

  2. Jokke-svin says:

    Nikolai –> Det er da fint nok at du har din mening Nikolai :)
    Ja, det bliver feeedt med lidt Indy-action midt i al denne travlhed.

  3. Marcus Stade says:

    I don’t agree with Nikolai, I think the ‘stems’ are perfect. I don’t really like the curving of at the top of the ‘a’, but all in all I think it’s a great logo, I love the way the ‘r’ really fits in there, excellent kerning. I think the weird curve at the top of the a really overdoes the whole tree-ish concept, but I’m probably just nit-picking. I’m glad you ditched the whole ambigram concept. Great work!

  4. Jokke-svin says:

    Marcus –> Your feedback is “right on the nail” man :)

    I think we generally have a tendency to overdo stuff when working together on projects. It’s not necessarily a bad thing, but it means that we have to constantly keep reminding ourselves to “take it easy” sometimes, hehe.

    I’m so glad you like the r. It was the most challenging letter of the word to ‘fit in’, but I’m also satisfied with the solution of raising it, and letting the curve of the r follow that of the q. Originally the r had the same x-height as the rest of the letters, but then it sort of pushed the q too far out because of all the white space in between the r and the q.

    As for the ambigram – it was fun while it lasted :p The shapes were kind of interesting though, so I’ll probably use it for some other project. Spare time most likely.

    Thanks for your thorough comment Marcus :) and have a kick ass summer!

    Cheers (in Pripps Blå!!!)

  5. Marcus Stade says:

    Cheers mate! =)
    You should come by for a visit some time!

  6. Jokke-svin says:

    Marcus –> Gotta get past my exam first and then I’m a free man!

  7. Anna says:

    Damn flot! Det holder 100%….. og dejligt at du virkelig HAR formået at få det organiske med og samtidig bevare et forholdsvis rent og stramt udtryk!
    Smukt arbejde… og så fungerer det i alle størrelser!


    NB! Jeg tænker stadig lidt “øl” men det skal helt sikkert opfattes possitivt da det har direkte adresse til Bindesbøll’s smukke Carslberg etikette!

  8. Jokke-svin says:

    Anna –> Tusind tak. Ja der ligger nok en smule Carlsberg i det :p Vi elsker også at drikke øl, så det passer jo meget godt sammen, hehe.

    Hold udkig på bloggen her i den kommende tid hvis du har lyst. Jeg regner med at smide en del proces-arbejde op.

  9. EN says:

    Flot og læseligt! Tillykke.

  10. Jokke-svin says:

    EN –> Tak tak :)

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