Dunatech Visual Identity

dunatech-01

dunatech-02

dunatech-03

A close-up of the construction. At this point I still need to optically adjust the horizontal lines (make them slightly thinner).

Last summer I went to Spain with my girlfriend. We visited my family and had a really great time. My cousin Estel introduced me to her boyfriend who runs the company Dunatech. I told him that I was working with graphic design and gave him my business card. Later on he contacted me, asking me if I could make him a logo for his company along with a mock-up for the website. This is the logo that I came up with.

The concept behind the logo is kind of basic. I wanted it to have this “techy” vibe to it without exaggerating it. Furthermore, I focused a lot on differentiating “duna” and “tech” and then bring them back together again through the diagonal line that runs through the a and t. I also made a design manual to ensure that the logo is treated the right way. Please comment :)

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4 Responses to Dunatech Visual Identity

  1. Fedt Jokke!
    God stil dér – minder meget om den font jeg købte til afgangsprojektet; blender Pro.
    Jeg havde godt set lidt mere forskel mellem de
    to vægte du havde brugt – tror det ville gøre det lidt mere
    elegant.
    Men lææækkert uanset. Håber alt er vel med dig og Anders.

    Kærligst,
    Nikolai.

  2. Jokke-svin says:

    Nikolai Lander > Thanks Mr. Lander :) Du har ret, den minder ret meget om Blender Pro. Hmm, den font kunne være fed at have i sit arsenal. Tja, der kunne måske godt være mere bold på den bolde og mere light på den lighte, men nu er det sendt afsted, så jeg er spændt på at høre hvad Manel siger til det endelige resultat.

  3. Mads Jensen says:

    Jeg synes faktisk at vægtene balancerer meget godt som det er nu. Skulle der være yderligere forskel, så skulle den (synes jeg) være minimal – ellers ville jeg være bange for at “duna” ville komme til at virke for tungt.
    Jeg synes desuden at a-t tingen fungerer rigtigt godt, og er godt set – en lille detalje der bærer det hele. Resten bæres så af det nedsænkede/kuperede a.
    Jeg er vild med den øverste version, men den anden (billede 2) not so much.
    Alt i alt skide godt arbejde!

  4. Mere light ifht. referencen til gamle tekniske plottere, med deres fine linjer, men sådan kunne vi blive ved… :)
    Synes sgu også det er fint Jokkus!

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